Each piece in the Amani collection is designed with every barrier broken. Amani doesn’t conform, match or flow. It challenges every design rule and restructures every structure. It combines rigid with soft, prints with more prints, and colours that clash. And the beauty of it is it works. To be dressed in Amani is to make a statement of uniqueness. Traditional bridal wear hits modern undertones with sharp finesse. Beautiful heritage skirts finish with catwalk blouses and overlays. The eloquence of classic dresses are heightened by clashing fabrics and accessories that make daring fashion statements. We have traditional values, but contemporary twists. Look twice, discover Amani.
The Collection is born of the personal tastes and imagination of two sisters. Both immersed in creativity, they designed, created and shot Amani’s first collection ‘Sorella’ in Gujarat’s 45 degree heat, an indian summer – where high-end couture’s hottest collection was born. There was no lifelong dream to own a label, just an idea, imagination and drive to complete a vision before one sister landed back on British grounds in a fortnight. Flights weren’t changed, their day jobs continued and their haphazard lives on the go; from inception to creation, Amani was a real-life miracle that happened in the space of ten days. The power of a woman is intense, the power of two sisters – immense. Every Amani collection piece identifies with the strength, ambition and fearlessness of its creators. The fabrics, cuts and designs are not for everyone – only one of each piece is made. There’s only one you. There’s only one Amani. Have you discovered yours?
"Amani escapes intelligent and guided
fashion…it is the creation of intuitively
styled couture. Two sisters meet.
Two imaginations merge. The first Amani Collection is born. "