23.09.2016.by Marco Kulis

Day of photography.

Each piece in the Amani collection is designed with every barrier broken. Amani doesn’t conform, match or flow. It challenges every design rule and restructures every structure. It combines rigid with soft, prints with more prints, and colours that clash. And the beauty of it is it works. To be dressed in Amani is to make a statement of uniqueness. Traditional bridal wear hits modern undertones with sharp finesse. Beautiful heritage skirts finish with catwalk blouses and overlays. The eloquence of classic dresses are heightened by clashing fabrics and accessories that make daring fashion statements. We have traditional values, but contemporary twists. Look twice, discover Amani.

The Collection is born of the personal tastes and imagination of two sisters. Both immersed in creativity, they designed, created and shot Amani’s first collection ‘Sorella’ in Gujarat’s 45 degree heat, an indian summer – where high-end couture’s hottest collection was born. There was no lifelong dream to own a label, just an idea, imagination and drive to complete a vision before one sister landed back on British grounds in a fortnight. Flights weren’t changed, their day jobs continued and their haphazard lives on the go; from inception to creation, Amani was a real-life miracle that happened in the space of ten days. The power of a woman is intense, the power of two sisters – immense. Every Amani collection piece identifies with the strength, ambition and fearlessness of its creators. The fabrics, cuts and designs are not for everyone – only one of each piece is made. There’s only one you. There’s only one Amani. Have you discovered yours?

"Amani escapes intelligent and guided fashion…it is the creation of intuitively styled couture. Two sisters meet. Two imaginations merge. The first Amani Collection is born. "

TheFounders

We're a close team of creatives, designers & developers who work together.

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Pooja Samani

Serene, classic, perfectionist. She’s not part of the crowd, she couldn’t be, her ambition is unrivalled and her drive unstoppable. Away from home, submerged in her full time career – she drove Amani to be born from a mere late night thought to a full shoot with 30 garments designed from scratch just 10 days later. What she believes, she achieves, and she believed in Amani with a passion like no other. The concept of Amani was born in her imagination – where the breath-taking shots of today came into existence long before the fabrics were stitched or the camera crew captured each iconic piece of couture on set. She felt every texture, imagined every fold and created the entire set with every piece. Her sketches went into production overnight, seams joined at midnight and magic was created. Amani’s fusion of boldness and serenity is the tangible extract of her real-life charm and charisma.

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Nidhi Samani

Bold, fearless, creative. She doesn’t believe in norms and conforming. She’s not afraid of anything, even mistakes. Her prowess gives Amani the daring cuts, edges and twists to typical design minds. She has collections of inspiration that combine in her mind and guide her to have fabrics cut, stitched and flowing in ways that leave onlookers in awe. She doesn’t carry tension and neither do her designs – the uncomplicated simplicity of her ideas are what make them work so beautifully. She has an insatiable appetite for creativity and because she never stops being inspired, she never runs out of jaw dropping designs.


"Amani escapes intelligent and guided fashion…it is the creation of intuitively styled couture. Two sisters meet. Two imaginations merge. The first Amani Collection is born."